A practical look at using Unnati across the pharma brand journey, with two real campaign case studies.
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Moves from understanding Unnati to applying it: lead generation, lead nurturing, MR support and continuous brand engagement. The HCP journey runs reach, engagement, interest identification, nurturing, follow-up, measurement. Case studies: Takeda x Unnati - 20,000 calls, 13,600 pickups, 900 leads, 320 high-quality leads. Wockhardt x Unnati - 15,000 calls, 10,500 pickups, 600 leads, 240 high-quality leads.